Unit 2: creativity
The importance of creative thinking today
needs no emphasis. In your profession or sphere of work you will have a
competitive advantage if you develop your ability to come up with new ideas. In
your personal life, too, creative thinking can lead you into new paths of
creative activity. It can enrich your life – though not always in the way you
expect. “Creativity is the faculty of mind and spirit that enables us to bring
into existence, ostensibly out of nothing, something of use, order, beauty or
significance.”
Unfortunately, exits a myth about the
genius that person who already is creative by magic. “The genius myth suggests
anyone lucky enough to win the genetic lottery could, by way of their own
precocity, revolutionize an entire field.” Of course, this version of genius
ignores a key reality: that a number of external factors influence the
trajectory of genius figures, particularly privilege, and the opportunities and
resources that go with it. In other cases, the factors could be like the
effort, time and willingness.
The increasingly large concentric circles
represent the major levels at which creativity forces operate:
These circles represent the different
levels of research. Of course, it needs to be noted that research rarely keeps
to a single level of this model. It is difficult to research creativity in a
social environment without looking at the groups present within that social
environment.
There are 3 important components of
creativity:
- Expertise: refers to all of the knowledge and experience that that person has gained in life.
- Creative Thinking: a ‘capacity to put existing ideas in new combinations.
- Motivation: is the fuel that drives the vehicle provided by the two elements listed above.
At the final it can be said that creative
thinking often involves a leap in the dark. You are looking for something new. But,
taking into account all of these points it pushes us to think around what to be
a creative person means, for this it seems that there is no exactly a way of
being creative, instead it happens if you combine the different types of
thinking, put effort and do not wait until this creativity comes for doing
something. Also, keep in mind that you do not born with a creative mind, you
develop a creative one using it.

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